The revenue machine
Every brand gets a machine
Five stages, built and tuned one by one, so ad spend turns into pipeline you can measure.
Performance marketer · Greater Noida
PrinceSethi
Spend in. Revenue out.
Digital & AI transformation · Performance marketing · Demand generation
I'm Prince Sethi, a performance marketer with 12 years turning ad spend into pipeline and revenue for B2B, SaaS and e-commerce brands.
4.2×Peak ROAS
300%Revenue growth
40K+Leads generated
12 yrsExperience
300%Revenue growth in 18 months
4.2×Peak ROAS
40K+Leads generated
500+Marketers trained
Pulled apart
Stage by stage
Impressions, clicks, leads, pipeline, revenue. Each stage has its own channels, its own tests and its own number to beat.
Tuned with data
Every gear turns faster
Cohort analysis, A/B tests and attribution decide what changes. Nothing runs on a hunch.
30%Lower CPL
25%Higher conversion
40%Fewer manual ops
Then it pays out
Built to compound
The same machine delivered 300% revenue growth at Elitify India in 18 months.
300%Revenue growth
4.2×Peak ROAS
40K+Leads generated
About me
Marketing with purpose & precision
I don't just run campaigns. I build revenue machines that align marketing to your sales goals and compound over time.
I'm Prince Sethi, a digital marketing and AI transformation leader based in Greater Noida with 12 years of building high-performance digital marketing functions from the ground up across B2B, SaaS, e-commerce, and EdTech. My approach is psychology-driven and data-backed, combining behavioural insight with technical precision from the first ad impression through to closed revenue.
500+Marketers trained
15Team members led
40+Keywords on page 1
₹10LMax monthly budget
- NowSenior Manager, Digital & AI Transformation at DigiCommAI-first marketing: internal agents, workflow automation, prompt systems and team enablement
- BeforeDigital Marketing Manager, Effiya TechnologiesRan the full marketing function: paid, organic, automation & ABM
- TeachingFormer Training Head, DigiperformTrained 500+ professionals, the highest completion rate in the network
- Growth300% revenue growth at ElitifyDelivered in 18 months with 4.2X peak ROAS via performance marketing
- MethodData-backed, psychology-drivenEvery campaign decision backed by cohort analysis, A/B testing & attribution
- Open toOpen to opportunitiesFractional CMO, full-time Marketing Head & consulting engagements
What I do
Services built for real business outcomes
Paid growth↗
Performance Marketing
End-to-end paid campaign strategy across Google Ads, Meta, LinkedIn, and YouTube. Continuous bidding optimisation, creative testing, and ROAS maximisation, focused entirely on revenue.
Pipeline↗
Demand Generation & ABM
Multi-touch demand generation programs, account-based marketing campaigns, webinar strategy, and lead nurturing, tightly aligned to sales objectives and pipeline KPIs.
Organic↗
SEO & Organic Growth
Technical SEO audits, on-page optimisation, link building, and keyword strategy using Ahrefs, SEMrush, and Google Search Console to drive qualified organic traffic at scale.
Automation↗
Marketing Automation
Full marketing automation architecture in HubSpot, Marketo, or Pardot: lead scoring, lifecycle nurturing, CRM integration, and drip campaigns that convert at scale.
Conversion↗
CRO & Analytics
GA4 funnel analysis, GTM event tracking, A/B testing, and Looker Studio dashboards. I find where your funnel leaks and fix it, improving conversion rates while cutting wasted spend.
Leadership↗
Team Building & Consulting
Building and mentoring high-performance digital marketing teams. Strategy consulting for brands looking to build their marketing function, develop GTM strategy, or audit underperforming campaigns.
Work history
12 years of building & scaling
2026
Senior Manager, Digital & AI Transformation
DigiComm, Digital Strategies | Real Results · Noida, on-site
I own how DigiComm plans, builds and ships marketing work in an AI-first way, across our internal teams and client accounts. The remit: decide what AI takes over, what it assists, and what never leaves human hands. Then build the systems that make that real.
- Built internal AI agents across research, content production, campaign planning and reporting
- Audited every repeatable workflow in the business and scored each one automate / assist / keep human, which stopped the team automating the wrong things
- Wrote the AI adoption playbook the company now works from: prompt standards, verification steps, brand guardrails, and the points where a human must sign off
- Build AI fluency across marketers, designers and account leads through hands-on adoption, not tool demos
- Own the evaluation call on new AI platforms and models, chosen on business fit and cost per output, not on hype
- Shipping agentic systems that run multi-step work end to end, with human review at every decision point
Core stackClaude · ChatGPT · Gemini · GitHub Copilot
Agentic AI
Workflow Automation
Prompt Systems
GEO / AEO
Team Enablement
2022
Digital Marketing Manager
Effiya Technologies · Sutra Management Consultancies, Noida
- Developed and executed integrated digital marketing strategies for brand awareness and lead generation across B2B and SaaS verticals, achieving a sustained 3.8X ROAS
- Planned and managed performance marketing campaigns across Google Ads, LinkedIn Campaign Manager, and Meta Ads, driving a 70% increase in organic and paid website traffic
- Led SEO, SEM, email marketing, and social media campaigns; applied GA4 funnel analysis and GTM event tracking to improve website conversion rates by 25%
- Conducted in-depth marketing research and competitor analysis to identify growth opportunities and inform campaign strategy
- Optimised campaigns continuously using cohort analysis, A/B testing, and attribution modelling, reducing CPL by 30%
- Built end-to-end HubSpot automation workflows, reducing manual operations by 40% and enabling scalable lead nurturing sequences
- Led, mentored, and managed a team of 6 digital marketing specialists: set KPIs, ran growth coaching sessions, fostered data-driven experimentation
3.8XROAS
70%Traffic growth
30%CPL reduction
40%Ops saved
2020
Training Head & Centre Head
Digiperform, India
- Designed and delivered a comprehensive digital marketing curriculum covering SEO, SEM, PPC, social media, and full-funnel strategy
- Achieved a 90% course completion rate, the highest across the regional network
- Increased student enrollments by 25% YoY through structured referral programs and targeted local lead generation
- Led, managed, and mentored instructors; maintained an average student satisfaction score of 4.7/5
- Managed centre operations including budget allocation, performance tracking, and stakeholder communication
90%Completion rate
25%YoY enrolments
4.7/5Satisfaction
2018
Senior Digital Marketer
Elitify India
- Executed multi-channel performance marketing campaigns delivering 300% revenue growth within 18 months through data-driven funnel optimisation
- Achieved 4.2X ROAS via continuous Google Ads bidding strategy optimisation, ad creative testing, and precision audience targeting
- Scaled the affiliate marketing program, growing the partner ecosystem and increasing affiliate revenue by 55% YoY
- Executed technical SEO audits, on-page optimisation, and link building, improving organic rankings for 40+ target keywords
- Conducted regular competitor and market research to identify positioning opportunities and refine campaign targeting
300%Revenue growth
4.2XPeak ROAS
55%Affiliate revenue
2015
Digital Marketing Executive
Boomerang Digital LLC, India
- Delivered digital marketing campaigns for international clients across e-commerce and services, consistently improving key KPIs by 30 to 50%
- Increased social media engagement by 2.5X through data-backed content strategy and platform-specific audience optimisation on Facebook, Instagram, and LinkedIn
- Managed Google Ads and Meta Ads campaigns with monthly budgets up to INR 10 lakhs, consistently meeting CPA targets
- Reduced website bounce rate by 20% through combined SEO enhancements and UX optimisation initiatives
50%KPI improvement
2.5XSocial engagement
20%Bounce reduction
Brand portfolio
10 brands. Real results.
Every brand, its numbers and the work behind them. Filter by sector to see the closest match to yours.
Key results
Numbers that actually matter
300%
Revenue growth delivered at Elitify India within 18 months
4.2×
Peak ROAS achieved through Google Ads & Meta optimisation
70%
Traffic growth via unified SEO and paid media strategy
30%
CPL reduction through webinar ABM and audience segmentation
40%
Manual marketing ops reduced via HubSpot automation workflows
25%
Conversion rate improvement via GA4 funnel analysis & CRO
500+
Marketing professionals trained with 90% course completion rate
40K+
Leads generated across B2B, SaaS and e-commerce campaigns
Skills & tools
The full stack of modern marketing
Licenses & certifications
Credentials that prove the craft
Continuously upskilling across AI, performance marketing, and platform advertising, verified by global institutions.
2018
Bachelor of Commerce (B.Com)
Delhi University, India
2013
Senior Secondary, Commerce with Computers
Class XII · CBSE · PMS Public School, Moradabad
2011
Secondary School Certificate
Class X · CBSE · Little Scholars School, Kashipur
Get in touch
Let's build something worth measuring
Whether you're looking to scale paid campaigns, build a demand generation engine, or need a fractional marketing head, I'd love to talk.