Open to new opportunities

Prince
Sethi

Digital Marketing Manager · Performance Marketing · Demand Generation

10+ years of turning data into revenue. I build full-funnel digital marketing machines — from paid campaigns and ABM to SEO and automation — that drive measurable pipeline and growth for B2B, SaaS, and e-commerce brands.

Experience
10+ yrs
Peak ROAS
4.2X
Revenue Growth
300%
Leads Generated
40K+
Performance Marketing Demand Generation Google Ads Meta Ads LinkedIn Campaigns HubSpot Automation SEO & SEM CRO & Analytics GA4 & Looker Studio Team Leadership ABM Strategy Performance Marketing Demand Generation Google Ads Meta Ads LinkedIn Campaigns HubSpot Automation SEO & SEM CRO & Analytics GA4 & Looker Studio Team Leadership ABM Strategy
About Me

Marketing with
purpose & precision

"I don't just run campaigns — I build revenue machines that align marketing to your sales goals and compound over time."

I'm Prince Sethi — a Digital Marketing Manager based in Greater Noida with 10+ years of building high-performance digital marketing functions from the ground up across B2B, SaaS, e-commerce, and EdTech. My approach is psychology-driven and data-backed — combining behavioural insight with technical precision from the first ad impression through to closed revenue.

500+
Marketers Trained
6
Team Members Led
40+
Keywords Page 1
₹10L
Max Monthly Budget
📊
Currently at Effiya Technologies
Full marketing function — paid, organic, automation & ABM
🎓
Former Training Head, Digiperform
Trained 500+ professionals — highest completion rate in the network
🚀
300% Revenue Growth at Elitify
Delivered in 18 months with 4.2X peak ROAS via performance marketing
🔬
Data-Backed, Psychology-Driven
Every campaign decision backed by cohort analysis, A/B testing & attribution
🤝
Open to Opportunities
Fractional CMO, full-time Marketing Head & consulting engagements
What I Do

Services built for
real business outcomes

01
Performance Marketing & Paid Growth

End-to-end paid campaign strategy across Google Ads, Meta, LinkedIn, and YouTube. Continuous bidding optimisation, creative testing, and ROAS maximisation — focused entirely on revenue.

02
🎯
Demand Generation & ABM

Multi-touch demand generation programs, account-based marketing campaigns, webinar strategy, and lead nurturing — tightly aligned to sales objectives and pipeline KPIs.

03
📈
SEO & Organic Growth

Technical SEO audits, on-page optimisation, link building, and keyword strategy using Ahrefs, SEMrush, and Google Search Console to drive qualified organic traffic at scale.

04
🤖
Marketing Automation

Full marketing automation architecture in HubSpot, Marketo, or Pardot — lead scoring, lifecycle nurturing, CRM integration, and drip campaigns that convert at scale.

05
🔬
CRO & Analytics

GA4 funnel analysis, GTM event tracking, A/B testing, and Looker Studio dashboards. I find where your funnel leaks and fix it — improving conversion rates while cutting wasted spend.

06
👥
Team Building & Consulting

Building and mentoring high-performance digital marketing teams. Strategy consulting for brands looking to build their marketing function, develop GTM strategy, or audit underperforming campaigns.

Work History

10 years of
building & scaling

Effiya / Sutra
Sep 2022 – Present
Digiperform
Jan 2020 – Jun 2022
Elitify India
Jun 2018 – Dec 2019
Boomerang Digital
Jan 2015 – Apr 2018
Digital Marketing Manager
Effiya Technologies · Sutra Management Consultancies, Noida
Sep 2022 – Present · Current Role
  • Developed and executed integrated digital marketing strategies for brand awareness and lead generation across B2B and SaaS verticals, achieving a sustained 3.8X ROAS
  • Planned and managed performance marketing campaigns across Google Ads, LinkedIn Campaign Manager, and Meta Ads, driving a 70% increase in organic and paid website traffic
  • Led SEO, SEM, email marketing, and social media campaigns; applied GA4 funnel analysis and GTM event tracking to improve website conversion rates by 25%
  • Conducted in-depth marketing research and competitor analysis to identify growth opportunities and inform campaign strategy
  • Optimised campaigns continuously using cohort analysis, A/B testing, and attribution modelling, reducing CPL by 30%
  • Built end-to-end HubSpot automation workflows, reducing manual operations by 40% and enabling scalable lead nurturing sequences
  • Led, mentored, and managed a team of 6 digital marketing specialists — set KPIs, ran growth coaching sessions, fostered data-driven experimentation
3.8X
ROAS
70%
Traffic Growth
30%
CPL Reduction
40%
Ops Saved
Training Head & Centre Head
Digiperform, India
Jan 2020 – Jun 2022
  • Designed and delivered a comprehensive digital marketing curriculum covering SEO, SEM, PPC, social media, and full-funnel strategy
  • Achieved a 90% course completion rate — the highest across the regional network
  • Increased student enrollments by 25% YoY through structured referral programs and targeted local lead generation
  • Led, managed, and mentored instructors; maintained an average student satisfaction score of 4.7/5
  • Managed centre operations including budget allocation, performance tracking, and stakeholder communication
90%
Completion Rate
25%
YoY Enrolments
4.7/5
Satisfaction
Senior Digital Marketer
Elitify India
Jun 2018 – Dec 2019
  • Executed multi-channel performance marketing campaigns delivering 300% revenue growth within 18 months through data-driven funnel optimisation
  • Achieved 4.2X ROAS via continuous Google Ads bidding strategy optimisation, ad creative testing, and precision audience targeting
  • Scaled the affiliate marketing program, growing the partner ecosystem and increasing affiliate revenue by 55% YoY
  • Executed technical SEO audits, on-page optimisation, and link building, improving organic rankings for 40+ target keywords
  • Conducted regular competitor and market research to identify positioning opportunities and refine campaign targeting
300%
Revenue Growth
4.2X
Peak ROAS
55%
Affiliate Revenue
Digital Marketing Executive
Boomerang Digital LLC, India
Jan 2015 – Apr 2018
  • Delivered digital marketing campaigns for international clients across e-commerce and services, consistently improving key KPIs by 30–50%
  • Increased social media engagement by 2.5X through data-backed content strategy and platform-specific audience optimisation on Facebook, Instagram, and LinkedIn
  • Managed Google Ads and Meta Ads campaigns with monthly budgets up to INR 10 lakhs, consistently meeting CPA targets
  • Reduced website bounce rate by 20% through combined SEO enhancements and UX optimisation initiatives
50%
KPI Improvement
2.5X
Social Engagement
20%
Bounce Reduction
Brand Portfolio

10 brands. Real results.

📊
B2B · SaaS · Noida

Sutra / Effiya Technologies

Digital Marketing Manager · Sep 2022 – Present
ROAS
3.8X
Traffic Growth
70%
CPL Reduction
30%

Drove sustained 3.8X ROAS across Google, LinkedIn & Meta Ads. Improved conversion rates 25% via GA4 funnel analysis and A/B testing. Built HubSpot automation cutting manual ops by 40%. Led a team of 6 with executive-level Looker Studio reporting.

Google AdsLinkedIn AdsHubSpotGA4Looker Studio
🛍️
E-Commerce · Luxury

Elitify India

Senior Digital Marketer · Jun 2018 – Dec 2019
Revenue Growth
300%
Peak ROAS
4.2X
Affiliate Rev.
55% YoY

Delivered 300% revenue growth in 18 months through data-driven funnel optimisation. Achieved 4.2X ROAS via Google Ads bidding strategy, creative testing & precision audience targeting. Improved organic rankings for 40+ keywords.

Google AdsMeta AdsAffiliate MarketingTechnical SEO
🏭
B2B · Manufacturing · Global

Cosmo Films

Performance Marketing Consultant
Qualified Leads
65% ↑
CPL Reduction
28%
Pipeline Value
₹2.4Cr+

Developed B2B demand generation for a global specialty films manufacturer. Executed LinkedIn and Google Ads for international lead capture, driving 65% increase in MQLs and growing SQL pipeline to ₹2.4Cr+ through targeted ABM campaigns.

LinkedIn AdsDemand GenerationABMGoogle Ads
🏙️
Real Estate · Premium Township

Lodha Palava

Digital Marketing Lead
Qualified Leads
180% ↑
Digital CPL
45% ↓
ROAS
3.9X

Built high-intent lead generation for one of India's largest planned townships. Combined Google Search, YouTube pre-roll, and Meta retargeting to achieve 180% growth in qualified site visits while reducing digital CPL by 45%.

Google SearchYouTube AdsMeta RetargetingLead Gen
🎓
EdTech · Coaching

Seek Academy

Performance Marketing Strategist
CPL Reduction
38%
Enrollments
45% YoY
Satisfaction
4.6/5

Rebuilt the student acquisition funnel using Meta Ads and Google Search. Slashed CPL by 38% through audience segmentation and creative testing. Grew yearly enrollments 45% via referral programs, webinar funnels, and conversion-optimised landing pages.

Meta AdsGoogle SearchLead FunnelsWebinar Marketing
📲
App · Local Tech

Ping Karo

Growth & Performance Marketing
User Growth
2.5X
CAC Reduced
42%
D30 Retention
35% ↑

Drove user acquisition and retention for a local communication app via Meta App Install campaigns and Google UAC, growing monthly active users 2.5X while reducing CAC by 42%. Improved Day-30 retention through push notification lifecycle campaigns.

App Install AdsGoogle UACPush NotificationsGrowth Marketing
🪡
D2C · Artisan E-Commerce

Handicrafts Town

Digital Marketing & E-Commerce Strategy
Revenue Growth
220%
ROAS
4.8X
Organic Traffic
85% ↑

Scaled a D2C artisan e-commerce brand through unified SEO + paid media. Grew organic traffic 85% via technical SEO and product page optimisation. Achieved 4.8X ROAS on Meta Shopping and drove 220% revenue growth with checkout UX and email re-engagement flows.

Meta ShoppingTechnical SEOGoogle ShoppingEmail Flows
🎭
Events · Entertainment

Naked Eye Event Management

Digital Marketing & Social Media Strategy
Social Following
3X
Bookings
150% ↑
Engagement Rate
8.5%

Transformed social media presence, tripling the following and achieving 8.5% engagement (vs 1–3% industry average). Ran Meta and Instagram campaigns to drive ticket sales, resulting in 150% increase in event bookings and consistently sold-out events.

Instagram AdsMeta AdsContent StrategyTicket Sales
🏫
EdTech · Training · Pan India

Digiperform India

Training Head & Centre Head · Jan 2020 – Jun 2022
Course Completion
90%
Enrollment Growth
25% YoY

Designed and delivered a full digital marketing curriculum — highest completion rate (90%) in the regional network. Grew enrollments 25% YoY through referral programs. Maintained 4.7/5 satisfaction score across 500+ trained professionals.

Curriculum DesignTeam LeadershipLead GenerationReferral Programs
🌐
Agency · International Clients

Boomerang Digital LLC

Digital Marketing Executive · Jan 2015 – Apr 2018
KPI Improvement
50%
Social Engagement
2.5X
Bounce Rate
20% ↓

Delivered high-performance campaigns for international e-commerce and services clients, consistently improving KPIs by 30–50%. Grew social media engagement 2.5X through data-backed content strategy. Managed budgets up to ₹10L/month.

Google AdsMeta AdsSEOUX Optimization
Key Results

Numbers that actually matter

300%
Revenue growth delivered at Elitify India within 18 months
4.2×
Peak ROAS achieved through Google Ads & Meta optimisation
70%
Traffic growth via unified SEO and paid media strategy
30%
CPL reduction through webinar ABM and audience segmentation
40%
Manual marketing ops reduced via HubSpot automation workflows
25%
Conversion rate improvement via GA4 funnel analysis & CRO
500+
Marketing professionals trained with 90% course completion rate
40K+
Leads generated across B2B, SaaS and e-commerce campaigns
Skills & Tools

The full stack of modern marketing

Paid Marketing
Google AdsMeta Ads ManagerLinkedIn Campaign ManagerYouTube AdsPPCProgrammaticROAS OptimisationCPL ReductionCPA Management
🎯 Demand Generation & ABM
ABM StrategyDemand GenerationMulti-Touch CampaignsWebinar StrategyLead GenerationPipeline VelocityEmail Marketing
📈 SEO & SEM
Technical SEOOn-Page SEOOff-Page SEOLink BuildingKeyword ResearchAhrefsSEMrushScreaming FrogSurferSEOGoogle Search Console
🔬 Analytics & CRO
Google Analytics 4Looker StudioGoogle Tag ManagerA/B TestingFunnel AnalysisCohort AnalysisMarketing AttributionCRO
🤖 Automation & CRM
HubSpotMarketoPardotMailchimpLead ScoringLifecycle MarketingDrip CampaignsMarketing Automation
🤖 AI & Emerging Tools
ChatGPTJasper AIAdCreative.aiCanva AIPrompt Engineering
Get In Touch

Let's build something
worth measuring

Whether you're looking to scale paid campaigns, build a demand generation engine, or need a fractional marketing head — I'd love to talk.