Digital Marketing Head

Prince
Sethi

Psychology-Driven Marketer & Growth Consultant

10+ years of turning data into revenue. I build full-funnel digital marketing machines — from paid campaigns and ABM to SEO and automation — that drive measurable pipeline and growth for B2B, SaaS, and e-commerce brands.

10+
Years Experience
4.2×
Peak ROAS Delivered
300%
Revenue Growth
PS
Growth & Brand Builder | Brand Marketing Manager | Growth Consultant | Revenue Strategist | 10+ Years | Speaker
40K+
Leads Generated
Performance Marketing Demand Generation Account-Based Marketing SEO & SEM Marketing Automation HubSpot · Marketo · GA4 Google Ads · Meta Ads · LinkedIn CRO & Funnel Strategy Team Leadership B2B · SaaS · eCommerce Performance Marketing Demand Generation Account-Based Marketing SEO & SEM Marketing Automation HubSpot · Marketo · GA4 Google Ads · Meta Ads · LinkedIn CRO & Funnel Strategy Team Leadership B2B · SaaS · eCommerce

"I don't just run campaigns — I build revenue machines that align marketing to your sales goals and compound over time."

Google Ads Meta Ads LinkedIn HubSpot GA4 Marketo Looker Studio Ahrefs SEMrush
500+
Marketers trained & mentored
6
Team members led at Effiya
40+
Keywords ranked on page 1
30%
CPL reduction via ABM

Marketing with
purpose & precision

I'm Prince Sethi — a Digital Marketing Head based in Greater Noida with 10+ years of building high-performance digital marketing functions from the ground up across B2B, SaaS, e-commerce, and EdTech.

My approach is psychology-driven and data-backed. I believe the best campaigns combine behavioural insight with technical precision — from the first ad impression through to closed revenue. I've led teams, trained 500+ professionals, and delivered results that speak in numbers: revenue multiplied, costs slashed, pipelines filled.

Currently Digital Marketing Manager at Effiya Technologies & Sutra Management Consultancies, where I own the full marketing function — paid, organic, automation, and ABM.

Get in Touch ↗

Services built for
real business outcomes

01

Performance Marketing & Paid Growth

End-to-end paid campaign strategy and execution across Google Ads, Meta, LinkedIn, and YouTube. Continuous bidding optimisation, creative testing, and ROAS maximisation — focused entirely on revenue.

02
🎯

Demand Generation & ABM

Multi-touch demand generation programs, account-based marketing campaigns, webinar strategy, and lead nurturing — all tightly aligned to sales objectives and pipeline KPIs.

03
📈

SEO & Organic Growth

Technical SEO audits, on-page optimisation, link building, and keyword strategy using Ahrefs, SEMrush, and Google Search Console to drive qualified organic traffic at scale.

04
🤖

Marketing Automation

Full marketing automation architecture in HubSpot, Marketo, or Pardot — lead scoring, lifecycle nurturing, CRM integration, and drip campaigns that convert at scale with minimal manual effort.

05
🔬

CRO & Analytics

GA4 funnel analysis, GTM event tracking, A/B testing, and Looker Studio dashboards. I find where your funnel leaks and fix it — improving conversion rates while cutting wasted spend.

06
👥

Team Building & Consulting

Building and mentoring high-performance digital marketing teams. Strategy consulting for brands looking to build their marketing function, develop GTM strategy, or audit and fix underperforming campaigns.

10 years of
building & scaling

From executive to head — each role pushed me deeper into strategy, data, and the craft of turning marketing spend into measurable business growth.

Sep 2022
Present
Digital Marketing Manager
Effiya Technologies | Sutra Management Consultancies, Noida
  • 3.8X sustained ROAS across B2B/SaaS paid campaigns (Google, LinkedIn, Meta)
  • 70% increase in organic + paid traffic via integrated SEO and paid media strategy
  • 30% CPL reduction through webinar-driven ABM campaigns and A/B testing
  • Built HubSpot automation workflows — reduced manual ops by 40%
  • Led team of 6; produced monthly executive Looker Studio dashboards
Current Role
Jan 2020
Jun 2022
Digital Marketing Training Head & Centre Head
Digiperform, India
  • Trained 500+ marketing professionals across SEO, SEM, PPC, and social
  • 90% course completion rate — highest in the regional network
  • 25% YoY enrolment growth through referral marketing and lead gen campaigns
  • 4.7/5 student satisfaction score across all managed cohorts
Jun 2018
Dec 2019
Senior Digital Marketer
Elitify India
  • 300% revenue growth in 18 months through performance marketing
  • Peak 4.2X ROAS via Google Ads and Meta Ads optimisation
  • Grew affiliate programme revenue by 55% YoY
  • SEO campaigns: 40+ keywords moved to page 1
Jan 2015
Apr 2018
Digital Marketing Executive
Boomerang Digital LLC, India
  • Delivered campaigns for international e-commerce clients improving KPIs by 30–50%
  • Managed Google & Meta Ads budgets up to INR 10 lakhs monthly
  • 2.5X increase in social media engagement through data-backed content strategy

Numbers that
actually matter

300%
Revenue growth delivered at Elitify India within 18 months
4.2×
Peak ROAS achieved through Google Ads & Meta optimisation
70%
Traffic growth via unified SEO and paid media strategy
30%
CPL reduction through webinar ABM campaigns and segmentation
40%
Manual marketing ops reduced via HubSpot automation
25%
Conversion rate improvement via GA4 funnel analysis & CRO
500+
Marketing professionals trained with 90% completion rate
40K+
Leads generated across B2B, SaaS and e-commerce campaigns

The full stack of
modern marketing

Paid Marketing
Google Ads Meta Ads Manager LinkedIn Campaign Manager YouTube Ads PPC Programmatic Advertising ROAS Optimisation CPL Reduction CPA Management
Demand Generation & ABM
ABM Strategy Demand Generation Multi-Touch Campaigns Webinar Strategy Lead Generation Pipeline Velocity Email Marketing
SEO & SEM
Technical SEO On-Page SEO Off-Page SEO Link Building Keyword Research Ahrefs SEMrush Screaming Frog SurferSEO Google Search Console
Analytics & CRO
Google Analytics 4 (GA4) Looker Studio Google Tag Manager A/B Testing Funnel Analysis Cohort Analysis Marketing Attribution CRO
Marketing Automation & CRM
HubSpot Marketo Pardot Salesforce Marketing Cloud Mailchimp Lead Scoring Lifecycle Marketing Drip Campaigns
AI & Emerging Tools
ChatGPT Jasper AI AdCreative.ai Canva AI Prompt Engineering

Let's build something
worth measuring

Whether you're looking to scale your paid campaigns, build a demand generation engine, or need a fractional marketing head — I'd love to talk.