5 Best Apps for Social Media Marketing

Every online marketer recognizes the power of social forums. It can make or break a business. But with so many social media channels, how do you leverage on these platforms?

Whether you are a fan of Apple, Android or Windows, there are many apps with different features that can help you organize multiple accounts. Besides, these apps are smart enough to show you information on what’s trending, the latest practice and how people respond to your messages.

To help you optimize your social media marketing strategies we have listed out 5 of the best apps for social media aggregation.

1. HootSuite.

Hootsuite-a social forum management platform serving over 15 million users worldwide. It is available in five versions: Free, Pro, Team, Business, and Enterprise. HootSuite is fully integrated with most social networks allowing you to manage your activities on Facebook, Twitter, Instagram, YouTube, or LinkedIn account on a simple dashboard. The app has a simple, intuitive dashboard with advanced workplace filters. Some other features of Hootsuite include:

1. A help desk for queries.
2. A Wise guide. Shows you how to schedule a post, add a social network, check keywords/mentions, share content using Hootlet, and social media network.
3. Social media courses where you can learn the basics of social media marketing.
4. Hootsuite forums allow one to connect your Facebook or Twitter page to this forum.
5. 30 days free trial for Hootsuite Pro plan
6. Provide support for WordPress blog.

2. Sprout social

Sprout Social is a Saas service with three main functionalities: engagement, publishing, and analytics. As a social media aggregator tool, it aims to promote communication between people and a business. It monitors the social conversation, lets you perform tasks and manages a portfolio from a single platform. The app has got features such as:

1. Smart Inbox
2. Collaboration
3. Publishing
4. Mobile
5. Analytics
6. Monitoring
7. Account Structure
8. Discovery
9. Reports
10. Social CRM

These features are available on the dashboard and are divided into six sections: Feeds Dashboard, Task, Messaging, Reports, Discovery, Publishing and Scheduling, and Integrations. These subjects area lets you know where you stand with your prospects and customers besides letting you build your presence on social media platforms.

3. Buffer

Buffer is a social media integration software used for scheduling post, text, images, and photos to your Facebook, Twitter accounts, and other social networks.

The app is available under four different plans- an Individual plan which is free, Awesome, Small, Medium, and Large. The app is Internet-based and allows you to create, schedule post and update all your account with a single click. The app has got browser extension and seamlessly integrate with Chrome, RSS, and WordPress.

Other additional features of Buffer include:

1. RSS feeds support
2. Connectivity functions
3. Team collaboration
4. Analytics and insights
5. Stats comparison
6. Social profile sharing
7. iOS and Android support
8. Multiple posts and tweets
9. 2-step account login
10. Multi-media format sharing
11. Customized scheduling
12. Informative social analytics
13. Profile management
14. Standard buffering
15. Agency/business planning
16. Stats comparison
17. 14 day trial for every plan

4. Brand watch

While other social engagement tools are for sharing and managing content, Brandwatch is more of analytics tools. It listens, monitors and collects data from the Internet, social media platform, product review, blogs, news on what people say about your service or product delivering a huge amount of data for analytics and sentimental analysis.

Brandwatch analyses sentiments weeding out spasm and unnecessary messages. It can also integrate with HootSuite and Spreadfast letting you use data on those applications.

5. Social Oomph

As a social media aggregator, SocialOomph allows you to manage all your accounts on one platform. It has both free and paid version. The free version lets you manage up to five Twitter profiles while the paid version lets you unlock other platforms like FB, LinkedIn, Pinterest and Tumblr. It is easy to handle, enable URL shortening, got a keyword search feature and tracks the clicks you get on each URL.

Besides, the paid version offers contact suggestions and allows linking of many Twitter accounts, manage blogs and RSS feeds, perform social updates by mail and has got filters to weed out unnecessary messages.

Source by Derick Omondi Okech