Graphic Design and Its Genre

Graphic design is originally a skilful combination of texts and pictures in advertisements, magazines, books, etc that functions as an effective means of visual communication.

It refers to a number of artistic and professional disciplines which focus on visual communication and presentation. Different methods and devices are used to create and combine: symbols, images, styles and words to create a visual representation of ideas and messages.

To be more precise, it is a creative process where generally the clients, designers and sign-makers put their head together to chalk out a sign, symbol, and design in order to convey a specific message (or messages) to a targeted audience. In a phrase you can say graphic design “Visual Communication or Communication Design.”

A Graphic web design might use visual arts, typography and page layout techniques to produce its final result. Graphic design often includes both processes designing for communication and the products (designs).

Types of Graphic Web Design:

Basically it can be categorized into four distinct categories:

1. Image-based

2. Type-based

3. Image and type

4. Symbols, logos and logotypes

Image-based

This category includes graphic designs to represent the ideas which a company or web designer wants to convey. It functions as a powerful and compelling tool of communication, conveying not only information but also moods and emotions. People also respond to images according to their perception, personalities, associations, and previous experience.

Image based design must cover the entire massage and a few words are allowed if it badly needs. Massage may be conveyed in different ways like: photography, paint, drawing, or graphic.

Type-based

Sometime designers choose words to convey a message in a different ways writers do. They use whether typography or handmade lettering to perform many communication functions.

Image and type

Web Designers sometimes combine images and typography to convey clients’ message to the audience. They use words (typography) and images (photography, illustration, and fine art) to make a complete message.

Symbols, logos and logotypes

Symbols, logos are the highly condensed and microcosm of information or identification of a company. Here some particular Symbols, logos encapsulate a company-profile, its identification, its product service, its goals, mission and vision.

Source by Andrew Hornby