A change has exploded in marketing. This year is witnessing a seismic industry change in online marketing – one of the biggest industry shakeouts that happen only once in a generation. It’s happening, and only because there is now nowhere for mediocrity to hide because of the exploding growth in savvy internet users, and their exploitation of social media websites.
Until now, it has been reasonably easy for many people, (mainly men) to make fortunes by exploiting the desires and dreams of entrepreneurs and people who are prepared to invest for a better life. Most sold such rubbish that the FTC ( Federal Trade Commission in America, the Regulator) had to step in and regulate the activity of ‘internet marketers’ which led to them falling out of favour with merchant accounts, and other payment gateways.
A few, however, sold really useful training and coaching services which served to educate and inform, and it became important to understand how to spot the wolf while wearing sheep clothing.
The Brits have an international reputation for being cynical and hard to convince, more prone than many to require proof – they are not given to hard evangelical selling tactics often deployed in other parts of the world. The Brits have now turned to two of their own, men of integrity who are now leading the world when it comes to Business Marketing for entrepreneurs.
Simon Zutshi is best known as the founder of the number one Property Investor Network in the UK, with local network groups in Birmingham, London, Nottingham, and Reading to name but a few, yet his expertise and knowledge extend well beyond Property. Simon is one of those entrepreneurs who does what he teaches, and his expertise is built on a solid foundation of success in many different business environments.
Andy Phillips is one of those rare marketers with proven success on the internet, and he stands for a style and system of marketing in business that works. He is the main architect of the system that is changing the face of Business Marketing Online, and the catalyst for exposing this scandal.
They got together to create the ultimate product in business marketing for entrepreneurs, “Business Marketing Revealed.” I got my hands on a ticket – and this is a summary of what they are teaching.
- Abundant Marketing Principles
- How To Avoid Failing – Ever
- Campaign Visibility
- The 7 Key Stages Of Success
- Behavioural Analysis Profiling
- Multiple Ramps
- Digital Product Creation
As this message spreads, the contrast with what went before will zoom into sharp focus – the shame that much was taken by so few for so long before men like Zutshi and Phillips stepped in to change an entire industry.
Personally, I think these men are at the head of a movement which will shake out the sharks in online and digital marketing. I hope many more, and women too will come forward to create and deepen consumer trust on Marketing.
Of course I have a vested interest as one of the first Chartered Marketers in the UK, I have a love for my craft, the craft of carefully translating images and emotions into meaningful moments of truth for products and services. I’m just glad that someone finally, is able to expose the poor performance of this industry – not by adopting negativity, but by providing education that does what it promises – it reveals the latest, proven strategies and tactics in business marketing for entrepreneurs.
I wish I’d known their teachings much earlier in my career, I’d have saved a small investors fortune.