It has become very fashionable to say that a website’s content should focus on the end-user and should not focus on search engines alone. However, it is impossible to popularize a website by providing content aimed at the end-user alone. Such an approach is just not going to work. If you want your website to be found using search engines, then you will have to optimize your site for search websites as well. Simply providing content that is very interesting for users will not suffice.
There are many persons who are criticizing Google for having introduced the obsession with keywords and SEO. Now, Google has released updates which focus on the quality of content along with the quality of search engine optimization. Since this website has a dominant share in the search market, it is impossible to go against what Google says.
However, this does not mean you cannot manage the fundamental contradiction in what is being advised by Google. It is time you started focusing on ways and means to popularize your website without relying on search websites like Google. This may seem sacrilegious to some.
Others may say that popularizing a website in a holistic and consistent manner is just not possible without relying on search engines. Well, read ahead for some options that can help you spread word about your website without relying on search websites.
Social Media Websites
If 100,000 people are talking about your website on social media websites, then your product and service will automatically become popular on search websites as well. If your website is appreciated on Google+, then this fact will be evident in the results page of Google as well. Creating a marketing strategy that focuses on improving your social media presence can help you minimize your dependence on websites like Google and Bing.
Of course, this is not as easy or as simple as optimizing your website for search engines. Understanding what social media users want and providing the same is lot more difficult and complicated as compared to standard SEO. However, focusing on social networking can help you minimize the negative impact of frequent changes in policies introduced by dominant search websites.
Instead of trying to align your SEO strategy and social media strategy, you should try to diversify the same so that one can step in and enhance the popularity of your website when the other fails.
Off-Line Promotion
Trying to popularize a website in the real world is often considered a frivolous and unnecessary task. If you receive top rankings on Google’s results page, then you do not need to worry about off-site promotion. However, you can spread word about your website using traditional print and visual media campaigns. Trying to spread word about your product or service throughout the world may be a very expensive affair. However, you can use this option to minimize your dependence on search engines for local search engine optimization.
The time to completely ignore search engines has not come yet. However, it is clear that putting all your eggs in one basket and are relying on traffic from search engines alone is not going to work. You will be better off considering alternatives to improve your chances of sustaining your traffic levels.
Source by Yasir Khan
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