The whole point of a search engine is to get people to the information that they need or want. But, for a marketer, the whole point is to get your web site or that of your affiliate in front of the right people.
That being said, it becomes very important that you know how to draw customers in to your site. Think about this: these people are obviously searching for you already- they performed a keyword search and hopefully they will be driven to your site or your ad. The whole point of the affiliate search engine is to make sure that the customer and your site get connected to one another.
The affiliate search engine and the search results are ranked: by relevance and by quality score as well as other factors. The higher your site can make it in these search results, the better for you. How many times have you actually sat and went to the tenth page of search results, page by page by page? If you are like most people, you stopped after not finding what you needed on page one or two, exited and then searched by a whole different keyword or keyword phrase.
Most people look at position number one and two and then give up. It is imperative then that you find yourself as high in those search results as possible. Every time you drive more traffic to yours or the affiliate search engine, you increase your traffic which can increase your sales as well.
But, how do you increase the traffic and your affiliate search engine results? For most sites, that is done by using the best keywords (found by research and other methods) plus search engine optimization.
For instance, the site could contain content that is generated using these keywords, without being overly used. (If the keyword is used too often, it will get the site classified as spam and if it is not used enough, it will not drive traffic correctly.)
From there, you direct traffic from one site to another through the affiliate search engine- for instance, if you are selling sports memorabilia, you might direct your customers to a site that sells used sports equipment or something similar. But, the affiliate search engine will drive traffic back to you, it will help you funnel traffic back and forth without additional effort.
Source by Carly Marx
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