MaxeGen is a health and wellness company that additionally offers the average person to start a business and come a re-seller and distributor of their products, and create a secondary income stream. They are a relatively new company, but have created a lot of buzz in a short amount of time.
The real question is this: Is MaxeGen a great business opportunity, or something to be avoided? We will unpack that question here in this article.
What is Good About MaxeGen?
MaxeGen is a company focused on health and wellness. They officially launched in October of 2008, and they offer supplements that contain standard vitamin and mineral combinations, a vegetable substitute supplement, a supplement for memory and brain function, as well as a supplement for bone and joint support. They try to separate themselves from many other networking companies in the industry focusing first on the product, not the business opportunity. This type of product-focused marketing typically leads to higher retention rates for their distributors.
With the products themselves, they focus on the way they are made. They have developed products that do not contain many of the catalyzing agents and chemicals that other manufacturers use in product development.
Their business model is also unique, in that they don’t have a lot of the “flash” that other network marketing companies employ. They don’t have a car program (where you qualify for vehicle at a certain level of achievement in the company), nor do they have a income attached to recruitment; meaning, all the income earned in MaxeGen is based on product sales. Payment based on business or recruitment sales is what gets so many network marketing companies in trouble, while payment based on product sales is nearly always viewed as legit and ethical.
Additionally, they seem to have a very generous compensation plan, that pays out 77% of commission to their distributor base.
What Is Questionable About MaxeGen?
The only real question about MaxeGen is their marketing system. They do provide websites, but at it’s core it is a network marketing program, which means you are taught to sell to your friends and family members. This is called “warm-market marketing”, and it has been employed by network marketing companies since they first got started in the 1950’s. Warm-marketing typically ends when the distributor runs out of friends and family members to sell to. On top of that, many people do not like selling to their friends and family members. This creates a dilemma – how do you grow a business when you run out of friends and family?
The answer is to employ target marketing principles and techniques to bring people to you who are already looking for what you have to offer. This art and science is based on using technology and good direct-response principles to build systems that bring people to you, ready to do business.
If you know how to build these types of systems, success with MaxeGen or any other business is a foregone conclusion. If you do not know how to build these systems, we highly recommend you learn.
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