The year 2009 has gone and new year 2010 knocking at your door with lots of challenges for you personally and for your business too. It is seems like that we are gradually coming out from the impacts of recession. Yet many challenges remain to address in the year of 2010.
As it always happens to electronic gadgets computers getting cheaper and compacts in size and identified as the names of iPhone, iPad, NetBook, etc. Users of internet got many folds in these years. Rates of internet are stripy goes down so its reach goes up. Broadband has changed the scenario of most of the business in recent time and small business has started to show its presence on the internet. Customers prefer and take proud of online shopping thus no area of business remains aloft of these new trends of online business.
Reasons To Have Website
Utmost necessity of online business is its web presence and a web presence of a business is only possible with website design exclusively done for it. In short you have to have your own website to do online business. Websites can serve many purposes for you and your business for instance:
You can publish your personal information in case of personal websites or online portfolio as well as regarding to your business in form of business or corporate website. Websites are available 24 hours a day, 7 days a week and can be viewed from anywhere in the world. Therefore anyone can collect suitable information from the website at any time.
To Build Trust
Web presence acts itself a trust building exercise. With citing other clienteles who used your products or services you can build trust among the new users especially when you go to do business out of your niche market or entirely in a new market. You can do by creating pages for testimonials or case study.
To stand in competition
If your competitors have their own websites then there are chances that they snatch your valuable customers from you so it is must for you to have your own website.
To Conduct E-Commerce
E-Commerce needs products display, shopping carts etc. facilities therefore, you have to have your own separate website for it.
To build a community
Blog sites are especially meant to this purpose.
To gain valuable market research
Big enterprises have one of the functions to conduct a market research.
To reduce support and customer service costs
No doubt, internet business greatly reduces the costs of the customer supports and services.
To reach a broad audience with a message
With traditional Medias you can reach at a limited audience while with internet presence you can address an international audience with minimum cost and time.
To find sales leads
With unlimited audience you have more chances to have sales leads if you have good and relevant sales offers.
To gain advertising revenue
Some have only intention to earn advertising revenue from Google AdSense like online advertising agencies. They build sites and remain depends on these advertising income.
To brand your company
Website is a part of online branding of your company. It provides a platform for various branding techniques to implement for instance your brand represent a unique theme or color then your entire website will be design accordingly.
To reduce printing and mailing costs
There are chances to have brochures usage for your business, and you are to distribute it to your customers frequently; at this juncture you will find distribution of e-brochures through your website a best and economical solution for you.
To do Web dependent business
There are some business which are only possible with web such as web based software development services and many home businesses.